Online Ticketing A Great Success

PatronBaseAt St Andrew’s College there are a lot of ticketed events showcasing student talent and performances, from the annual Preparatory Ballet Show through to the Senior Production. On top of these, there are fundraisers, guest speakers and the upcoming Centenary celebrations in 2017, all of which require ticket design, printing and selling.

Historically, these tickets were designed in-house by our Communications team, bulk printed and then sold via the reception desk in the Secondary School. Whilst this worked, it tended to be inflexible if people wanted to change the night they were attending and it was also time consuming for reception staff showing students and parents what seats were still available and then processing the purchase of tickets.

In 2014 the College re-examined online ticket sales as an option and partnered with PatronBase, a Christchurch based company with customers throughout Australasia, the United Kingdom and Spain. We had some clear goals in mind to improve our sales of tickets to events, including:

  • The ability for students, parents and wider community members to see what events were happening at St Andrew’s, choose their preferred seats (where allocated seating was being used) and to purchase tickets online.
  • The ability to pay for tickets online using Visa or MasterCard.
  • Customers to be able to print their tickets at home and for reception staff to be able to print tickets on a “as needed” basis.
  • Event organisers to be able to see very accurately how many tickets were sold/remaining
  • Accurate reporting at the conclusion of an event for reconciliation of payments and disbursement of funds.

The team at PatronBase worked hard to help create a custom skin that accurately matched our College branding and also supported the technical requirements for connecting with BNZ’s BuyLine product for processing online credit card payments.

The PatronBase hosted solution for online ticketing accurately reflects the St Andrew's College branding.

The PatronBase hosted solution for online ticketing accurately reflects the St Andrew’s College branding.

guys and dollsA decision was made to trial the PatronBase system with the 2014 Senior Production of Guys and Dolls with tickets being available for sale online for the first time ever, as well as via the “Box Office” in the College reception. The ability to sell tickets both online and via the reception was a real advantage over the previous ticket system used and reception staff were confident that tickets were never going to be accidentally sold twice.

Furthermore, because tickets could be re-printed as needed, it did not matter if a customer changed their mind about the night they wished to attend a performance, because the tickets could easily be transferred with new tickets being printed and the original seats being released for other customers to purchase.

The “Box Office” view on the left used by Reception staff to see status of available seats and the corresponding web view to parents at home allowing them to choose their preferred seats.

As can be seen from the above images, the seating layout from the College Theatre could be recreated in PatronBase allowing allocated seating to be selected by students and parents. However, after the initial success of online sales for Guys and Dolls other events in different venues were also sold via the new ticketing system, including:

Parent response to the new system has been incredibly positive, such as this unsolicited feedback we received:

The new ticketing system is really great. It is great to be able to purchase with a credit card and to have a choice of whether to print or collect tickets.

When booking shows in the theatrette it was fantastic to be able to choose your own seats and it was very easy to use. It really was great to be able to see exactly where you would be sitting.

Keeping the self print tickets simple is good. I have had to print out tickets from other places before and they have wasted so much ink printing fancy pictures. 

Your ticketing system is excellent.

A selection of shows through PatronBase with the online sales clearly proving popular

A selection of shows through PatronBase with the online sales clearly proving popular

The ease and convenience of purchasing tickets online is evident from the table on the right, and this encouraged the College to explore other possibilities with PatronBase such as sales of the fundraising recipe book “Recipes From The Tartan Kitchen“. This book, sold to raise funds for the new College Chapel, was launched in late 2014 with the accompanying promotional video:

Since then, 150 copies of the book have been sold through the PatronBase system, often by Old Collegians overseas who wish to have the book couriered directly to them.

A more recent form of fundraising online came after the devastating Cyclone Pam struck Vanuatu. A full blog was written about this that you can read here, and at the time of writing donations during the sale of tickets to UrineTown and Style at StAC are approaching $1000 for Onesua Presbyterian College in north-east Efate,Vanuatu.

Finally, the Old Collegians Association of St Andrew’s College, having seen the value of online ticket sales, will soon be using PatronBase as well for all their ticketed events and reunions. A custom theme is being developed to match the branding of the Old Collegians and then tickets will be available for all events.

With an eye to the future, having run over 15 ticketed events through PatronBase over the last 12 months, the system will definitely be used for managing ticket sales for the 2017 St Andrew’s College Centenary. It is pleasing to be able to deliver an improved service to students and parents that makes the purchase and attendance of ticketed events at the College so much simpler and easier.

Suspect: The Murder Mystery Musical

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Mr Duncan Ferguson, Isaac Shatford and Ms Ginny Thorner.

Mr Duncan Ferguson, Isaac Shatford and Ms Ginny Thorner.

UPDATE: This story profiled on TVNZ’s Seven Sharp on Friday 24th October and can be seen here.

The buzz around St Andrew’s College lately has all been focused on the annual Middle School Production, largely for the fact it has been mostly written by Year 13 student Isaac Shatford, with contributions from a number of other senior students in the area of lyrics and plot. I knew something like this would always involve significant use of technology as the Musical Director was Head of Music Mr Duncan Ferguson, and was actually the first person I interviewed for a story for this blog.

Consequently, I sat down for an hour with him to learn what was involved and was impressed to learn that the following tools were just some that were used during the composition and performance of Suspect:

Quite a list! So how exactly were these being used?

Selection of Scenes from Suspect for Seven Sharp

COMPOSITION & REHEARSAL: 

Noton on iPad

Notion on the iPad

For starters, one of the challenges was that the orchestra members and cast needed to start rehearsing before the score was actually completed and with extensive collaboration ongoing between Isaac, Mr Ferguson and Ms Thorner there needed to be some way for them to see updates.

The answer was to use a combination of a shared folder in Dropbox, which was storing the score files being written in Notion. This allowed the three contributors to always be able to see the latest edits of the score at any time and also contribute edits and corrections that the others would receive immediately. The use of Notion also allowed Mr Ferguson to check the tempos and help the students ensure they were keeping accurate time with their playing. He did note, however, that the one drawback with Notion is that it doesn’t automatically update when the source files change. This was overcome by the notifications from Dropbox which would alert each of those working on the score that new changes were available.

As the product was used on both MacBook laptops and on an iPad, Mr Ferguson could use the iPad to play the score directly during rehearsals. He also used a Bluetooth foot pedal which would automatically “change pages” of the score on his iPad when playing, and if there were any changes required during rehearsals he could make them directly on the iPad, with the changes being synchronised back to Isaac in real time. This process created a great digital workflow for the writers and I asked Mr Ferguson to walk through how this looks:

“Loves a Lie” a song not completed in time for the show but will be included in the professional soundtrack recording in November.

There were a number of benefits of using Notion which included:

  • It resulted in far less printing of scores, as the digital sharing via Dropbox enabled real time collaboration to take place. In the future, it would be ideal if all orchestra members had iPads so they could also get updated copies of the latest scores in real time.
  • Because of Mr Ferguson’s other departmental commitments he could not attend every rehearsal of Suspect, but because of the excellent quality sound recordings created by Notion then the other staff involved in running rehearsals could work with the correct tempo music (particularly important for the dance choreography).

Tempo Advance AppNotion does focus on orchestral sounds and was not so strong in drums and bass, so Pro Tools was used to round out the music in this way. During orchestral rehearsals Mr Ferguson used an iPad app called Tempo Advance which allowed him to program the tempos for all the songs into a playlist and just work through them directly.

Technology has definitely allowed for the streamlining of the writing process of this show, resulting in a remarkable nine month period between the conception of the idea and the production of the show. As mentioned above, rehearsals had to start before the script was completed and to aid the students in practicing, video clips of the songs and music were embedded into a dedicated Moodle course to increase access e.g.

Moodle MusicSongs and lyrics were also distributed via Moodle in this way – with a nice mention about respecting copyright ownership of Isaac Shatford (Digital Citizenship should be taught in all classes after all!)

Moodle was later supplemented with a closed Facebook group for cast members, allowing for even further reach for sharing and practicing. Here is an example of the theme song recorded by senior students for the Middle School cast members to practice with:

[audio https://dl.dropboxusercontent.com/u/58349924/Blog%20Data/1%20Murder%20in%20the%20night.mp3 ]

Murder In the Night – practice recording

This reveals one of the benefits of doing a show like this that was written by a student at the College: the ability to work directly with the score, modify and share it with cast and orchestra members directly. This is simply not possible with major productions that are licensed for performance (such as the Senior Production Guys and Dolls performed earlier this year).

I questioned Mr Ferguson how common this sort of “digital workflow” is amongst other schools and he believes it is essentially unique within New Zealand, describing it as the perfect model for other schools to consider implementing. He did admit, however, that working with Isaac made it easier:

Isaac is a musical prodigy, a stunning musician and I’ve never know another student who was able to produce this amount of work to this quality ever before. He’s written great songs, but it is the sheer amount of songs he has written that is just unheard of. There has been nothing to this level that has ever happened before to the best of my knowledge.

PERFORMANCE ON THE NIGHT:

Set design for the stage show Suspect

Set design for the stage show Suspect

Due to the complex set design, members of the orchestra could not all see the stage (see image to the left). To help get around this, Year 13 student Ella Harris came up with a simple, yet ingenious, workaround as explained by Mr Ferguson:

I had the iPad Mini beside my keyboard near the orchestra, and I placed an iPhone at the back of the auditorium that could easily see the entire stage. Before the performance started I simply started a Skype video call between the two devices, meaning I could see everything happening on stage at any time.

It is this type of thinking, use of technology and problem solving, that typifies what happens in the music department at St Andrew’s College. It was also during live performances that Mr Ferguson used MainStage 3 with a Midi keyboard plugged into his MacBook Pro to play the glockenspiel during performances.

During the first performance of Suspect Head of Culture Sophie Wells and Mr Dave Jensen from the TV & Media Studio, were tasked with using HD video cameras to film the show with some close up shots. Whilst the final performance was going to be filmed by the College’s TV & Film crew, it would be shot only from the back of the auditorium making close up shots challenging. With the performance captured, Mr Ferguson used Final Cut Pro to edit the two camera feeds into a rough mix of the entire show and then shared it with the cast members via the closed Facebook group.

This allowed them to reflect on their performances and actually see and hear in detail what guidance they were receiving from Ms Thorner and Mr Ferguson about their performances and to truly “get” the message.

[audio https://dl.dropboxusercontent.com/u/58349924/Blog%20Data/More%20than%20just%20a%20friend.mp3 ]

More Than Just A Friend – practice recording

 SUMMARY:

It’s pretty clear from this blog post that significant amounts of technology are deeply embedded into the practices within the Music Department at St Andrew’s College, and that they serve to enhance the creation and production of top quality music.

It’s worth reiterating that when talking to Mr Ferguson it was very clear that the use of this technology was always targeted around efficiency gains in collaboration and never simply because “they could.” Ultimately, this is how technology can assist learning outcomes – when used authentically and deeply integrated into the learning it is a fantastic tool, and in this case one that made the production of a show possible within only nine short months.