In late 2012, Blake Morgan (2013’s Student Head of Television and Media) dreamed big. Having seen other organisations promoting themselves through lip dup videos, he pondered whether St Andrew’s College could do the same. After some initial planning of a possible route around the campus and identifying some potential songs, the project was shelved until 2013 because of time constraints.
From this initial planning however, some important realisations were made, notably that the size of the campus made it too difficult to complete the whole shoot in a single shot. Consequently, the decision was made to split the filming into three separate sections which would make the process logistically easier. The College had developed a promotional video in 2012 called “Feel the Spirit” and Blake was keen to create a new video that was designed and influenced more by students.
At the outset, Blake had a clear and somewhat ambitious goal: exceed the ~5,000 views of the “Feel the Spirit” video, and the resulting “This is Us” lip dub achieved that within a few months, currently sitting at ~14,000 views at the time of writing:
This amazing project did not just miraculously fall into place and significant planning and communication from Blake and his team contributed to this successful outcome.